Marketing of fruits and vegetables is more challenging than many industrial products because of the perishability, seasonality and bulkiness diversified consumption patterns of the indian consumers and poor supply chain infrastructure makes marketing for fruits and vegetables more complicated. 42supply chain management in fruits and vegetables sector f&v constitutes a major part of the world economy and is the raw material for many industries among the agricultural produce, perishable food produce like f&v have got the least attention.
India with diverse agro-climatic conditions offers both opportunities and challenges in retailing of fruits and vegetables concentration of production with small and medium farmers in remote areas without proper infrastructure facilities and market linkages has led to large scale inefficiencies in supply chain. Of reliance fresh are studied by value chain analysis in supply chain management keywords: sustainability, supply chain management, reliance fresh, green vegetables, value chain analysis, , hygiene, quality, strategy 1 company overview reliance fresh started the retail journey in november 2006 with the first reliance fresh store. Hence a proper supply chain management in vegetables has to be improved in all the stages of the supply by (2008) supply chain management of fruits and vegetables.
By practicing improved supply chain management practices, there will be significant reduction in the wastages of fruits and vegetables which in turn will benefit both the farmers as well as the consumers by means of increased returns and decrease in prices respectively important advantages of supply chain management are: 1. Abstract— fruits and vegetables processing, trading and marketing require some vital support of integrated supply chain management system due to its perishable nature and more consistent application of quality standards, the organizations involved in business of these horticultural commodities have to face colossal quality problems.
The present paper intends to focus on sustainability issues associated with the supply chain management of green vegetables and fruits in reliance fresh a detailed analysis will be made on the procurement of green vegetables and. The fruits & vegetable (f&v) supply chain is characteristically complex and complicated more than the transportation and logistics, there are other factors which impact the supply chain most of these products are highly perishable, strongly price volatile and uncertain on demand.
1 supply chain management of fruits and vegetables, quality aspects and prospective development through effective business processes dr muhammad mushtaq ahmad. The fruits & vegetable (f&v) supply chain is characteristically complex and complicated more than the transportation and logistics, there are other factors which impact the supply chain. Supply chain management of fruits and vegetables - a case study n t sudarshan naidu abstract india is witnessing rapid changes in retailing with urbanization, increase in disposable income, changing lifestyle, preferences and eating habits of its population.