Simply put, sex in advertising is the use of sexually provocative or erotic imagery (or sounds, suggestions, and subliminal messages) that are specifically designed to arouse interest in a particular product, service or brand. When marketers discuss sex and advertising, the central issue is invariably: does sex sell advertising professor tom reichert spent more than a decade researching the history of sexual images and references in order to write the erotic history of advertising (2003).
Researcher tom reichert has studied sex in advertising extensively and found that sexual content in advertising does get noticed of course, being noticed is an essential first step if a product is going to be purchased. Magazine ads featuring sex are on the rise, with the exception of two not-too-sexy industries see the statistics of sex in advertising. Are there data that speak to this issue of stereotype presentation in advertising there sure are  i’d be writing a different article if there weren’t in one combined analysis of more than 60 studies, researchers looked for reliable patterns of gender portrayals over many, many advertisements overall, they found reliable evidence the women are portrayed differently than men in ways that conform to traditional gender roles and stereotypes.
From elon journal of undergraduate research in communications vol 4 no 2 appealing to women: an analysis of print advertisements in three women's interest magazines. Indeed, previous research has shown that dutch advertising is relatively gender-neutral for example, one study showed that ads in the netherlands portrayed women in less sexist ways than in the uk that is, women were less likely to be portrayed as sex objects and more likely to be portrayed in a working role. The debate around whether sex sells in advertising and in life is hurting men and women in various studies, attractive people get called back for interviews at a higher rate than unattractive people. Are those who viewed your sexy advert more likely to buy the product you're selling how do other factors, the sex of the person viewing the ad, contribute to your success in these realms these are some of the questions examined in a recent meta-analysis by wirtz, sparks, & zimbres (2017.
Previous studies examining the use of sex in advertising have defined sex according to two constructs: (1) nudity (cf peterson and kerin, 1977), (alexander and judd, 1978) and (2) suggestiveness (c f. Sex in advertising relies on evolutionary processes and varies in effectiveness depending on the culture and gender of the receiver the use of sex in advertising has been criticized for its tendency to objectify the female body and emphasizing various stereotypes.
If you ever wondered whether using sex in advertising helps to sell, here is the answer: it does actually, it is one of the strongest and most effective selling tools the relationship between sex and marketing is a winning combination for almost any business. Today we live in a world that sex sells mostly everything people from all over the world are constantly bombarded with an increasing amount of sexual advertising messages whether it is seen on television, magazines, billboards, or even heard on the radio. If sex happens to be attention grabbing, the natural question arises concerning what you might do with that attention once you have it much of the time, that answer will involve selling some good or service in other words, sex is used as a form of advertising to try and sell things.
Sex and marketing: how to use sex in your advertising if you ever wondered whether using sex in advertising helps to sell, here is the answer: it does actually, it is one of the strongest and most effective selling tools. Free essays from bartleby | sex in advertising an important controversial issue that america faces today is the debate of sex in advertising edward a. In that regard, sex - like any other advertising tool - needs to be used selectively, targeting the correct audience in the correct context if it's going to succeed at increasing people's interest in buying.